In this article we outline a proven strategy for getting more customers through social ads. For today our focus will be on Facebook ads but if you feel your business requires a different platform you can always chat to us and get a FREE PROPOSAL. Our team has used it extensively in our own businesses and can confidently say that it works! Best of all, we are going to give you some handy tips so you can see exactly how simple this process really is and how we can help you convert your visitors.
📈 Boost ROI through effective advertising
👁 Reach your target audience more effectively
By having a landing page you’ll be able to direct your paid traffic to a page under your company’s domain. It's important to make your landing page visually appealing while also being easy to read and navigate. Visitors are way more likely to take action on a landing page that informs and engages than on a homepage that is busy with information. Have a think about your personal experience browsing the web and I’m sure you can relate to this.
You should have at least an explainer video, images or an Infographic on your landing page. These will increase the conversion rate of signups and even sales. This way you are more likely to make an impact on their decision. People read but they prefer to watch videos or see engaging visual graphics that easily showcase your proposition. Be sure to include how your product works, what problems it solves, and how your target audience can benefit from it.
It's important to make your landing page visually appealing while also being easy to read and navigate.
The first few users of a product or service are the most important. They have to be engaged, sold on the idea and committed early in order for any company to succeed. This is why it’s essential to get their testimonials and then show these on your landing pages. New customers will always want to know why your product or service is better than the competition and how current users have rated it. Make sure to display positive reviews clearly and even make use of video testimonials when possible.
It’s key to figure out your target audience. You want them to click on the post or link because they are interested in what you have to offer and not just because they saw an advertisement that was targeted at their interests.
Next, it’s crucial that you choose a call-to-action so people know what action they should take after clicking on the ad or link. It’s important to remember that you should be patient with Facebook ads because they do not start performing to their full potential right off the bat. It can take up to 1 week before you see your ad's performance improve significantly, so it is important that advertisers have patience!
Social media marketing is all about being where your customers are. And while that may seem like a lot of work, there's one place where they'll never leave - Facebook! Given that it’s essential for you to check how people are interacting with your ads and the rate at which they are taking action.
Do you know how many people are clicking on your ads? Are they even seeing them in the first place? How many of them are enrolling for a pre-launch offer, or a waiting list. After reviewing then you can up your game and create even more compelling ads that will get further clicks. Monitoring the success of your campaigns is key to ensure you are maximising you ROI.
If you are still unsure wether your product is ready for launch or, if it would be a good idea to invest in Facebook ads, this article has provided insights on what steps to take to successfully launch your new venture on the web.
Now that you have a better understanding of this intricate process, you should have more confidence in making a decision related to social media marketing and testing the demand of your product or service. If these considerations sound like something you want help with, let's schedule A CALL to discuss your best options for both short-term and long-term strategies!
It can take up to 1 week before you see your ad's performance improve significantly, so it is important that advertisers have patience!
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